The story of the brand began in 2005 with the arrival of a little girl called Alice-Bee, the bonnie first-born of the founder, Tracey Samuel. Although Tracey didn’t know much about parenthood back then, she did have an impressive career in knitwear design and an imagination built for creating new fabrics and textures. Tracey set about designing modern, colourful & distinctive baby-knits with the expectation that you should ‘Buy once, buy well, pass it on’. Bonnie baby was born: Practical, tough-wearing, spirited baby clothes to be loved in, played in and passed around.